Vietnamese collection to star on fashion TV channel - PROAZN.COM COMMUNITY: Asian Men and All Races of Women Coming Together

Angellebabie · #1 (**permalink**) 08-27-2007, 12:33 AM

Vietnamese collection to star on fashion TV channel

Young designer Vo Viet Chung’s collection of traditional Vietnamese satin will be on the catwalk early next month on Fashion TV (fTV), an international TV channel.
Titled Co Ba Xu Viet (Ms Ba from Viet Country), the collection features Vietnamese ao dai (traditional dress) made from My A satins, high-quality materials produced only in the Cuu Long (Mekong) province of An Giang that have been popular in Viet Nam for hundreds of years.

Chung, the first Vietnamese designer invited to show his work on fTV, is one of Viet Nam’s most popular fashion designers, known in both Viet Nam and abroad for designs that are infused with national identity.

The most outstanding feature of his collections is the harmonious combination between the modern, youthful style and traditional beauty to enhance the elegance and charm of those who wear them.

The production crew of fTV arrived in HCM City on Tuesday to work with Chung for the show, which will include an interview with the designer. "I’m both surprised and happy that my collection will be introduced on fTV," the 32-year-old said.
Before Chung’s collection was selected, several ranking officials from fTV had spent time studying the Vietnamese fashion industry and local young designers.

"With my collection to be shown on fTV, I believe that Vietnamese fashion will soon have a place in international fashion circles," Chung said.

Chung’s Ms Ba from Viet Country collection will be displayed by well-known model and actress Laury Prudent from the US and several top Vietnamese models, including Chung Thuc Quyen, Kim Cuong and Binh Minh.

"I’m charmed by the beauty and elegance of ao dai," Prudent said. " I wanted to go to Viet Nam immediately when I was told I would wear ao dai for fTV featuring Chung’s collection," she said.

Chung began his fashion career in 1995, designing costumes for the theatre at the Institute for Cultural Exchange with France (IDECAF). In 1997, Chung won a top prize at Japan’s Makuhari Fashion Competition for Asian young designers.
The designer rose to fame after restoring My A satin and Tan Chau silk, two traditional Vietnamese materials made in Tan Chau craft village in An Giang.
Chung used the same fabrics for many of his collections which have been shown at fashion festivals in Viet Nam and in countries including Malaysia, China, Australia and New Zealand.

The designer was awarded the UNESCO insignia by the Viet Nam UNESCO Association last year for his efforts to preserve the rare traditional My A satin. — VNS

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